Cow Mascot Survey

Winter 2023

Requested by the Cow Mascot Survey Project Team, this project aimed to ensure that the new design and name of the ASUCD cow mascot best represented the UC Davis student body.

The survey was open to receive responses from November 16, 2022 to January 24, 2023 and gathered a total number of 251 respondents. Key findings:

  • About 86% of the UC Davis students surveyed are in favor of an ASUCD cow mascot
  • The most popular name suggestions were variations of Maggie, Moomoo, and Bessie
  • Although the majority of students thought both cow mascot designs looked great, a significant number of students also thought the designs needed work or had suggestions for improvement

The RDC recommended that ASUCD should (1) improve the cow mascot design and (2) release merchandise for the new mascot.